The Company’s hotel properties are subject to the normal operating risks common to the hotel industry, including seasonal and cyclical business fluctuations.
Approximately 60% of the Company’s annual revenues are generated in the second and third quarters. Management of the individual hotel properties are aware of the seasonal nature of their own markets, and sales initiatives are planned to offset times of low demand as required. These seasonal factors should be considered when reviewing the Company’s quarterly operating results.
The hotel industry has, historically, been subject to significant economic cycles. Industry reports indicate that the hotel industry in Canada is operating in a weak economic environment, although performance indicators suggest a recovery is underway. Such recovery may be delayed due to world events. A stronger market should allow for continued improvements in the occupancy levels and average room rates at the Company’s properties.